Logistique has been synonymous with luxury products in the Middle East. The founding principle, which is still true today, was simple: To build a bridge between the cultures of East and West, and introduce Western style to the Arab world.
They put their knowledge and experience at the disposal of their principals who delegate responsibility, making them in effect their Middle East non-logistical office.
They craft their approach to suit the individual policy and requirements in the context of the market.